Dimensionality reduction is commonly used in the setting of multi-label supervised classification to control the learning capacity and to provide a meaningful representation of the data. We introduce a simple forward probabilistic model which is a multinomial extension of reduced rank regression; we show that this model provides a probabilistic interpretation of discriminative clustering methods with added benefits in terms of number of hyperparameters and optimization. While expectation-maximization (EM) algorithm is commonly used to learn these models, its optimization usually leads to local minimum because it relies on a non-convex cost function with many such local minima. To avoid this problem, we introduce a local approximation of this cost function, which leads to a quadratic non-convex optimization problem over a product of simplices. In order to minimize such functions, we propose an efficient algorithm based on convex relaxation and low-rank representation of our data, which allows to deal with large instances. Experiments on text document classification show that the new model outperforms other supervised dimensionality reduction methods, while simulations on unsupervised clustering show that our probabilistic formulation has better properties than existing discriminative clustering methods.