Cascading Bandits: Optimizing Recommendation Frequency in Delayed Feedback Environments

Delayed feedback is a critical problem in dynamic recommender systems. In practice, the feedback result often depends on the frequency of recommendation. Most existing online learning literature fails to consider optimization of the recommendation frequency, and regards the reward from each successfully recommended message to be equal. In this paper, we consider a novel cascading bandits setting, where individual messages from a selected list are sent to a user periodically. Whenever a user does not like a message, she may abandon the system with a probability positively correlated with the recommendation frequency. A learning agent needs to learn both the underlying message attraction probabilities and users' abandonment probabilities through the randomly delayed feedback. We first show a dynamic programming solution to finding the optimal message sequence in deterministic scenarios, in which the reward is allowed to vary with different messages. Then we propose a polynomial time UCB-based offline learning algorithm, and discuss its performance by characterizing its regret bound. For the online setting, we propose a learning algorithm which allows adaptive content for a given user. Numerical experiment on AmEx dataset confirms the effectiveness of our algorithms.