SocialDirector: Training-Free Social Interaction Control for Multi-Person Video Generation

Video generation has advanced rapidly, producing photorealistic videos from text or image prompts. Meanwhile, film production and social robotics increasingly demand multi-person videos with rich social interactions, including conversations, gestures, and coordinated actions. However, existing models offer no explicit control over interactions, such as who performs which action, when it occurs, and toward whom it is directed. This often results in wrong person performing unintended actions (actor-action mismatch), disordered social dynamics, and wrong action targets. To address these challenges, we present SocialDirector, a training-free interaction controller that enhances the generation model by modulating cross-attention maps. SocialDirector contains two modules: Social Actor Masking and Directional Reweighting. Social Actor Masking constrains each person's visual tokens to attend only to their own textual descriptions via a spatiotemporal mask, avoiding actor-action mismatch and disordered social dynamics. Directional Reweighting amplifies attention to directional words (e.g., "leftward", "right"), leading each action towards its intended target. To evaluate generated social interactions, we annotate existing datasets with interaction descriptions and build a fully automated evaluation pipeline powered by open-source VLMs. Experiments on different video generation models show that SocialDirector significantly improves interaction fidelity and approaches the upper bound set by real videos.