In this paper, we study the challenging problem of tracking the trajectory of a moving object in a video with possibly very complex background. In contrast to most existing trackers which only learn the appearance of the tracked object online, we take a different approach, inspired by recent advances in deep learning architectures, by putting more emphasis on the (unsupervised) feature learning problem. Specifically, by using auxiliary natural images, we train a stacked denoising autoencoder offline to learn generic image features that are more robust against variations. This is then followed by knowledge transfer from offline training to the online tracking process. Online tracking involves a classification neural network which is constructed from the encoder part of the trained autoencoder as a feature extractor and an additional classification layer. Both the feature extractor and the classifier can be further tuned to adapt to appearance changes of the moving object. Comparison with the state-of-the-art trackers on some challenging benchmark video sequences shows that our deep learning tracker is very efficient as well as more accurate.