Recent advancements in text-to-video generative models, such as Sora, have showcased impressive capabilities. These models have attracted significant interest for their potential applications. However, they often rely on extensive datasets of variable quality, which can result in generated videos that lack aesthetic appeal and do not accurately reflect the input text prompts. A promising approach to mitigate these issues is to leverage Reinforcement Learning from Human Feedback (RLHF), which aims to align the outputs of text-to-video generative with human preferences. However, the considerable costs associated with manual annotation have led to a scarcity of comprehensive preference datasets. In response to this challenge, our study begins by investigating the efficacy of Multimodal Large Language Models (MLLMs) generated annotations in capturing video preferences, discovering a high degree of concordance with human judgments. Building upon this finding, we utilize MLLMs to perform fine-grained video preference annotations across two dimensions, resulting in the creation of VideoPrefer, which includes 135,000 preference annotations. Utilizing this dataset, we introduce VideoRM, the first general-purpose reward model tailored for video preference in the text-to-video domain. Our comprehensive experiments confirm the effectiveness of both VideoPrefer and VideoRM, representing a significant step forward in the field.