Motivated by the problem of next word prediction on user devices we introduce and study the problem of personalized frequency histogram estimation in a federated setting. In this problem, over some domain, each user observes a number of samples from a distribution which is specific to that user. The goal is to compute for all users a personalized estimate of the user's distribution with error measured in KL divergence. We focus on addressing two central challenges: statistical heterogeneity and protection of user privacy.Our approach to the problem relies on discovering and exploiting similar subpopulations of users which are often present and latent in real-world data, while minimizing user privacy leakage at the same time. We first present a non-private clustering-based algorithm for the problem, and give a provably joint differentially private version of it with a private data-dependent initialization scheme. Next, we propose a simple data model which is based on a mixture of Dirichlet distributions, to formally motivate our non-private algorithm and demonstrate some properties of its components. Finally, we provide an extensive empirical evaluation of our private and non-private algorithms under varying levels of statistical and size heterogeneity on the Reddit, StackOverflow, and Amazon Reviews datasets. Our results demonstrate significant improvements over standard and clustering-based baselines, and in particular, they show that it is possible to improve over direct personalization of a single global model.