UniTransfer: Video Concept Transfer via Progressive Spatio-Temporal Decomposition

Recent advancements in video generation models have enabled the creation of diverse and realistic videos, with promising applications in advertising and film production. However, as one of the essential tasks of video generation models, video concept transfer remains significantly challenging. Existing methods generally model video as an entirety, leading to limited flexibility and precision when solely editing specific regions or concepts. To mitigate this dilemma, we propose a novel architecture UniTransfer, which introduces both spatial and diffusion timestep decomposition in a progressive paradigm, achieving precise and controllable video concept transfer. Specifically, in terms of spatial decomposition, we decouple videos into three key components: the foreground subject, the background, and the motion flow. Building upon this decomposed formulation, we further introduce a dual-to-single-stream DiT-based architecture for supporting fine-grained control over different components in the videos. We also introduce a self-supervised pretraining strategy based on random masking to enhance the decomposed representation learning from large-scale unlabeled video data. Inspired by the Chain-of-Thought reasoning paradigm, we further revisit the denoising diffusion process and propose a Chain-of-Prompt (CoP) mechanism to achieve the timestep decomposition. We decompose the denoising process into three stages of different granularity and leverage large language models (LLMs) for stage-specific instructions to guide the generation progressively. We also curate an animal-centric video dataset called OpenAnimal to facilitate the advancement and benchmarking of research in video concept transfer. Extensive experiments demonstrate that our method achieves high-quality and controllable video concept transfer across diverse reference images and scenes, surpassing existing baselines in both visual fidelity and editability.